GAP Upside Down Store

    “Shopping turned on its head” isn’t just a meaningless tagline for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hotdog stand outside of the store.

    gap-upside-down (1)



    gap-upside-down (2)

    gap-upside-down (3)

    gap-upside-down (4)

    gap-upside-down (5)

    gap-upside-down (6)

    gap-upside-down (7)

    gap-upside-down (8)

    gap-upside-down (9)


Blog Archive

Total Pageviews