Advertising agency Karmarama recreated the famous 1914 “Lord Kitchener Wants You” poster in meat for Colman's Mustard. The 1914 poster featured British Field Marshal Horatio Herbert Kitchener calling upon Britons to the join the country’s effort in the First World War. With this beautiful imitation, Karmarama hopes to motivate customers to eat Colman’s mustard along with meat.
The whole setup took over 18 hours of cooking and was pieced together by food stylist Peta O'Brian using 16 types of meat.
The ad features the following:
Breaded Ham
Chorizo
Beef Carpaccio
Bresola
Ginger Pig Bacon
Beef Skirt
Roast Duck
Chicken Breast
Brisket
Pepperami
Fillet Steak
Sausages
Beef Steak
Bacon Joint
Leg of Lamb
Plus duck wings for the ears.
